Subject category:
Finance, Accounting and Control
Published by:
Darden Business Publishing
Version: 17 January 2011
Revision date: 2-Jun-2011
Length: 17 pages
Data source: Published sources
Share a link:
https://casecent.re/p/574
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The student''s task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether to implement economic value added (EVA) as a new performance measurement for management. The case is designed to serve as an introduction to how to compute and use EVA. It emphasizes the importance of performance evaluation as part of a larger strategic plan.
About
Abstract
The student''s task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether to implement economic value added (EVA) as a new performance measurement for management. The case is designed to serve as an introduction to how to compute and use EVA. It emphasizes the importance of performance evaluation as part of a larger strategic plan.