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Case
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Reference no. UVA-F-1203
Published by: Darden Business Publishing
Originally published in: 1998
Version: 17 January 2011
Revision date: 2-Jun-2011
Length: 17 pages
Data source: Published sources

Abstract

The student''s task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether to implement economic value added (EVA) as a new performance measurement for management. The case is designed to serve as an introduction to how to compute and use EVA. It emphasizes the importance of performance evaluation as part of a larger strategic plan.
Location:
Size:
USD800 million
Other setting(s):
1989

About

Abstract

The student''s task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether to implement economic value added (EVA) as a new performance measurement for management. The case is designed to serve as an introduction to how to compute and use EVA. It emphasizes the importance of performance evaluation as part of a larger strategic plan.

Settings

Location:
Size:
USD800 million
Other setting(s):
1989

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