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Case
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Reference no. C-0725-E
Published by: IESE Business School
Originally published in: 2003
Version: 11/14/03
Length: 7 pages
Data source: Generalised experience

Abstract

The case describes the situation of a medium-sized family-owned toy manufacturer based in Italy. Pinocchio SpA has to cope with the difficulties arising from having highly seasonal sales and a policy of level production throughout the year. This policy is maintained because the company requires specialised personnel that could not be hired on a casual basis. During the period 1998-2000 the company has invested heavily in plant and equipment to modernise its facilities.
Location:
Other setting(s):
2000

About

Abstract

The case describes the situation of a medium-sized family-owned toy manufacturer based in Italy. Pinocchio SpA has to cope with the difficulties arising from having highly seasonal sales and a policy of level production throughout the year. This policy is maintained because the company requires specialised personnel that could not be hired on a casual basis. During the period 1998-2000 the company has invested heavily in plant and equipment to modernise its facilities.

Settings

Location:
Other setting(s):
2000

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