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Case
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Reference no. DPO-0021-E
Published by: IESE Business School
Originally published in: 2003
Version: 07/21/03
Length: 10 pages
Data source: Field research

Abstract

This is the second of a two-case series (FH-0697-E and DPO-0021-E). Two years after the (A) case CRC still has John Roux at the helm. This case deals with some of the issues he faced during the past two years. He is able to mark down as a success the fact that the company''s order book has improved considerably. In fact growth is substantially greater than that of the industry average. Where he continues to have problems is in cash flow management, cross border operations and profitability.
Location:
Other setting(s):
2003

About

Abstract

This is the second of a two-case series (FH-0697-E and DPO-0021-E). Two years after the (A) case CRC still has John Roux at the helm. This case deals with some of the issues he faced during the past two years. He is able to mark down as a success the fact that the company''s order book has improved considerably. In fact growth is substantially greater than that of the industry average. Where he continues to have problems is in cash flow management, cross border operations and profitability.

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Location:
Other setting(s):
2003

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