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Compact case
Case
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Reference no. DPO-0025-E
Authors: Paddy Miller
Published by: IESE Business School
Originally published in: 2004
Version: 02/23/04
Length: 3 pages

Abstract

David Dickens has been out of business school for ten years and, to all intents and purposes, his career has prospered. However, like many multi-lingual upwardly mobile MBA graduates, he finds himself on a treadmill of international assignments. He considers whether he should join friends in a local dairy business back in rural England. However things are made more complicated by his also having to solve a global marketing problem.
Location:
Other setting(s):
2004

About

Abstract

David Dickens has been out of business school for ten years and, to all intents and purposes, his career has prospered. However, like many multi-lingual upwardly mobile MBA graduates, he finds himself on a treadmill of international assignments. He considers whether he should join friends in a local dairy business back in rural England. However things are made more complicated by his also having to solve a global marketing problem.

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Location:
Other setting(s):
2004

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