Naturhouse - The Case Centre

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Case

Reference no. E-0065-E

Subject category: Entrepreneurship

Authors: Sita Ramakrishna Velamuri (IESE Business School)

Published by: IESE Business School

Originally published in: 2004

Version: 04/09

Length: 12 pages

Data source: Field research

Topics: Business models; Franchises; Growth

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Abstract

The case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Felix Revuelta, developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive growth, especially between 1997 and 2003, and Revuelta faces several challenges in taking the firm from 35 million euros in revenues to over 100 million euros over the next five years.

Location:

Spain

Other setting(s):

1986-2003