Canada Bank Credit Card Co - The Case Centre

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Case

Reference no. 9B04E017

Subject category: Knowledge, Information and Communication Systems Management

Authors: Christopher K Anderson (Ivey Business School, Western University); Paul Moir (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2004-08-03

Length: 7 pages

Data source: Field research

Topics: Customer profitability; Data mining

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Abstract

A business consultant at a large bank must determine if a report indicating that more than half the bank's credit card holders are unprofitable is true. This case contains a dataset ('7B04E017') that enables students to utilize some of the built in data functions in Excel and provides a basis for discussion of data-mining tools.

Location:

Canada

Industry:

Banking

Size:

Large

Other setting(s):

2003