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Case
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Reference no. 9B05M011
Subject category: Strategy and General Management
Authors: Eric Morse (Ivey Business School, Western University); Vanessa M Strike (Sauder School of Business, The University of British Columbia)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2014-11-18
Revision date: 18-Dec-2014
Length: 14 pages
Data source: Field research
Topics: Strategic change; Strategic planning; Growth strategy; Entrepreneurship; General management/strategy
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Abstract

Ganong Bros Limited is a fifth generation family chocolate company in New Brunswick that is facing financial difficulties. The firm has been spreading its resources too thinly and needs to develop a plan to not only return to profitability but also to grow the business while upholding its responsibility to the local community. This case helps students to develop an understanding of cutting costs in a turnaround situation and seeking out alternative lines of business for strategic growth.
Location:
Canada
Industry:
Manufacturing
Size:
Medium
Other setting(s):
1995
Teaching note
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Reference no. 8B05M11
Subject category: Strategy and General Management
Authors: Vanessa M Strike (Sauder School of Business, The University of British Columbia)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-09-21
Length: 6 pages
Data source: Field research
View full details

About

Abstract

Ganong Bros Limited is a fifth generation family chocolate company in New Brunswick that is facing financial difficulties. The firm has been spreading its resources too thinly and needs to develop a plan to not only return to profitability but also to grow the business while upholding its responsibility to the local community. This case helps students to develop an understanding of cutting costs in a turnaround situation and seeking out alternative lines of business for strategic growth.

Settings

Location:
Canada
Industry:
Manufacturing
Size:
Medium
Other setting(s):
1995

Related

Teaching note
-
Reference no. 8B05M11
Subject category: Strategy and General Management
Authors: Vanessa M Strike (Sauder School of Business, The University of British Columbia)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-09-21
Length: 6 pages
Data source: Field research
View full details