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Thumbnail image for product with reference number UVA-OM-1152
Compact case
Marlene's Marvelous Adventure: Southwest Airlines
Case
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Reference no. UVA-OM-1152
Subject category: Production and Operations Management
Authors: Marlene Friesen (Darden School of Business, University of Virginia); Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2004
Version: 11 May 2015
Revision date: 9-Jun-2017
Length: 4 pages
Data source: Published sources
Topics: Service operations; Strategy
Share a link: https://casecent.re/p/58119
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Abstract

This case presents a first-hand account of a flying experience on Southwest Airlines in June 2004. The narrative reports on the cross-country flying experience of one passenger.
Thumbnail image for product with reference number UVA-OM-1150TN
Southwest Airlines/JetBlue Airways Case Series
Teaching note
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Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

This case presents a first-hand account of a flying experience on Southwest Airlines in June 2004. The narrative reports on the cross-country flying experience of one passenger.

Related

Thumbnail image for product with reference number UVA-OM-1150TN
Southwest Airlines/JetBlue Airways Case Series
Teaching note
-
Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details