Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Length: 10 pages
Data source: Published sources
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Abstract
On 17 September 2004, Ford Motor Company announced the details of a ?revitalization plan? for its ailing Jaguar Cars subsidiary. The plan was aimed at reducing excess capacity, reduction of overhead expenses, and cost savings, for instance, through withdrawal from Formula One racing. In the same period, Jaguar launched an innovative web-based advertising campaign for its entry-level X-Type and a provocative ad series for its XJ flagship based on themes from the Seven Deadly Sins. The case provides opportunities to discuss Jaguar?s innovative ad campaign and to explore economic models that explain expenditures on non-informative advertising as a signal of product quality (handicap principle).
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Abstract
On 17 September 2004, Ford Motor Company announced the details of a ?revitalization plan? for its ailing Jaguar Cars subsidiary. The plan was aimed at reducing excess capacity, reduction of overhead expenses, and cost savings, for instance, through withdrawal from Formula One racing. In the same period, Jaguar launched an innovative web-based advertising campaign for its entry-level X-Type and a provocative ad series for its XJ flagship based on themes from the Seven Deadly Sins. The case provides opportunities to discuss Jaguar?s innovative ad campaign and to explore economic models that explain expenditures on non-informative advertising as a signal of product quality (handicap principle).
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