Product details

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Case
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Reference no. 123-C04A-U
Subject category: Entrepreneurship
Published by: Babson College
Published in: 2004
Length: 26 pages
Data source: Field research

Abstract

Andrew Zenoff, co-founder and owner of DayOne, is struggling with a common issue that entrepreneurs face? managing and funding growth of a promising business opportunity. Having generated a very loyal customer base, DayOne is a single location, premium retail and service care centre that provides new and expecting parents with everything they need in one place. This case starts at the beginnings of DayOne, and moves through the various problems and resolutions, up to the current issue of financing the opening of a second DayOne location. A video ''123-V04A-U'' is available to accompany this case.
Size:
Early growth
Other setting(s):
1997-2003

About

Abstract

Andrew Zenoff, co-founder and owner of DayOne, is struggling with a common issue that entrepreneurs face? managing and funding growth of a promising business opportunity. Having generated a very loyal customer base, DayOne is a single location, premium retail and service care centre that provides new and expecting parents with everything they need in one place. This case starts at the beginnings of DayOne, and moves through the various problems and resolutions, up to the current issue of financing the opening of a second DayOne location. A video ''123-V04A-U'' is available to accompany this case.

Settings

Size:
Early growth
Other setting(s):
1997-2003

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