Product details

This is part of a case series. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price laser printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The time scale from product concept to market was to be 18 months. The case looks at the process used by the company to select the most appropriate methods to help meet the stringent time, quality and cost objectives for the project, based on a concept selection tool developed by Stuart Pugh of Strathclyde University. This process culminated in the project team's decision to use Early Supplier Involvement (ESI), and this is the topic of the following (B) and (C) cases.