More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. IMD-6-0179
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 19 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
Share a link: https://casecent.re/p/58169
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This is part of a case series. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price laser printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The time scale from product concept to market was to be 18 months. The (B) case examines how Lexmark used Early Supplier Involvement (ESI) in the product development process and highlights some of the potential problems and challenges which can arise. It focuses on the relationship between Lexmark and its chosen 'partners', the Minco Group.
Location:
USA
Industry:
Printers
Size:
USD2 billion
Other setting(s):
1992
Teaching note
-
Reference no. IMD-6-0178-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 7 pages
Data source: Field research
View full details
Teaching note
-
Reference no. IMD-6-0179-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0178
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 20 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details
Case
-
Reference no. IMD-6-0180
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 6 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details
Supporting video
-
Reference no. IMD-6-0179-V1
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1995
Length: 12 minutes
Data source: Field research
Notes: Customers are advised to view the preview copy before ordering. File size 963.1MB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-6-0179-V2
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1995
Length: 12 minutes
Data source: Field research
Notes: Customers are advised to view the preview copy before ordering. File size 920.3MB. Click for more information.
View full details

About

Abstract

This is part of a case series. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price laser printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The time scale from product concept to market was to be 18 months. The (B) case examines how Lexmark used Early Supplier Involvement (ESI) in the product development process and highlights some of the potential problems and challenges which can arise. It focuses on the relationship between Lexmark and its chosen 'partners', the Minco Group.

Settings

Location:
USA
Industry:
Printers
Size:
USD2 billion
Other setting(s):
1992

Related

Teaching note
-
Reference no. IMD-6-0178-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 7 pages
Data source: Field research
View full details
Teaching note
-
Reference no. IMD-6-0179-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0178
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 20 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details
Case
-
Reference no. IMD-6-0180
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 6 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details
Supporting video
-
Reference no. IMD-6-0179-V1
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1995
Length: 12 minutes
Data source: Field research
Notes: Customers are advised to view the preview copy before ordering. File size 963.1MB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-6-0179-V2
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1995
Length: 12 minutes
Data source: Field research
Notes: Customers are advised to view the preview copy before ordering. File size 920.3MB. Click for more information.
View full details