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Case
-
Reference no. IMD-6-0180
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 6 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
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Abstract

This is part of a case series. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The (C) case focuses on 'what happened' after the events described in the (B) case. It relates how the Lexmark-Minco development team overcame challenges and the results it achieved.
Location:
USA
Industry:
Printers
Size:
USD2 billion
Other setting(s):
1994
Teaching note
-
Reference no. IMD-6-0178-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 7 pages
Data source: Field research
View full details
Teaching note
-
Reference no. IMD-6-0179-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0178
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 20 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details
Case
-
Reference no. IMD-6-0179
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 19 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details

About

Abstract

This is part of a case series. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The (C) case focuses on 'what happened' after the events described in the (B) case. It relates how the Lexmark-Minco development team overcame challenges and the results it achieved.

Settings

Location:
USA
Industry:
Printers
Size:
USD2 billion
Other setting(s):
1994

Related

Teaching note
-
Reference no. IMD-6-0178-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 7 pages
Data source: Field research
View full details
Teaching note
-
Reference no. IMD-6-0179-T
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0178
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 20 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details
Case
-
Reference no. IMD-6-0179
Subject category: Production and Operations Management
Authors: Francis Bidault (International Institute for Management Development (IMD)); Christina Butler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 19.05.2005
Length: 19 pages
Data source: Field research
Topics: New product development; Technology management; Alliances
View full details