Product details

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Case
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Reference no. UVA-M-0553
Subject category: Marketing
Published by: Darden Business Publishing
Published in: 1999
Length: 17 pages
Data source: Field research

Abstract

Founded in 1996, Adios Junk Mail is an Internet-based business that provides comprehensive elimination of unwanted direct-marketing solicitations. Clients select what types of direct marketing they want stopped. Once a month, the company generates a list of customers and their elimination preferences. It then mails the list to direct-mail companies, telemarketers, and data-base companies, and requests that the customers’ names be suppressed. Company executives are evaluating the results of a pricing survey, which they hope will help them decide what changes to make, if any, to the annual fee charged for the company’s services.
Location:
Industry:
Other setting(s):
1996-1997

About

Abstract

Founded in 1996, Adios Junk Mail is an Internet-based business that provides comprehensive elimination of unwanted direct-marketing solicitations. Clients select what types of direct marketing they want stopped. Once a month, the company generates a list of customers and their elimination preferences. It then mails the list to direct-mail companies, telemarketers, and data-base companies, and requests that the customers’ names be suppressed. Company executives are evaluating the results of a pricing survey, which they hope will help them decide what changes to make, if any, to the annual fee charged for the company’s services.

Settings

Location:
Industry:
Other setting(s):
1996-1997

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