Subject category:
Marketing
Published by:
Darden Business Publishing
Abstract
Founded in 1996, Adios Junk Mail is an Internet-based business that provides comprehensive elimination of unwanted direct-marketing solicitations. Clients select what types of direct marketing they want stopped. Once a month, the company generates a list of customers and their elimination preferences. It then mails the list to direct-mail companies, telemarketers, and data-base companies, and requests that the customers’ names be suppressed. Company executives are evaluating the results of a pricing survey, which they hope will help them decide what changes to make, if any, to the annual fee charged for the company’s services.
About
Abstract
Founded in 1996, Adios Junk Mail is an Internet-based business that provides comprehensive elimination of unwanted direct-marketing solicitations. Clients select what types of direct marketing they want stopped. Once a month, the company generates a list of customers and their elimination preferences. It then mails the list to direct-mail companies, telemarketers, and data-base companies, and requests that the customers’ names be suppressed. Company executives are evaluating the results of a pricing survey, which they hope will help them decide what changes to make, if any, to the annual fee charged for the company’s services.