Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. UVA-M-0603
Subject category: Marketing
Authors: Mark E Parry
Published by: Darden Business Publishing
Published in: 1999
Length: 17 pages
Data source: Published sources

Abstract

Jeff Bezos founded Amazon.com as an Internet retailer of books. By 1999, Amazon.com also sold CDs, videos, used books, gifts, and also operated an auction service. Students must evaluate the consistency and liability of Bezo''s strategy.
Location:
Industry:
Size:
USD1 billion
Other setting(s):
1999

About

Abstract

Jeff Bezos founded Amazon.com as an Internet retailer of books. By 1999, Amazon.com also sold CDs, videos, used books, gifts, and also operated an auction service. Students must evaluate the consistency and liability of Bezo''s strategy.

Settings

Location:
Industry:
Size:
USD1 billion
Other setting(s):
1999

Related