Subject category:
Strategy and General Management
Published by:
Stanford Business School
Length: 3 pages
Data source: Field research
Share a link:
https://casecent.re/p/5862
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Abstract
The (B) case describes the remedial action taken by Apple after it recognized the problems with the Apple Ill product. The case sparks great student interest and can serve as a good introduction to the subject of new product development.
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Abstract
The (B) case describes the remedial action taken by Apple after it recognized the problems with the Apple Ill product. The case sparks great student interest and can serve as a good introduction to the subject of new product development.