Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. SMR46207
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2005
Length: 5 pages

Abstract

Management literature today abounds with stories about the business case for sustainability. Yet, the author suggests, much of business''s efforts in the name of sustainable development at best only temporarily slow society''s continuing drift toward unsustainability. Indeed, he argues, that the term ''sustainable development'' has become an oxymoron. The problem really stems from management''s failure to see unsustainability as a deep-seated systems failure and to appreciate the extent to which radical thinking and action are required to embark upon a sustainable trajectory. Over time, the business community has gotten in the habit of ignoring the source of the problem, and now it risks gradually losing the ability to think deeply about it in order to produce the right kind of solutions. Drawing on systems dynamics, philosophy, psychology and social theory, this article seeks to answer a critical question: Can anything be done to radically transform the way that businesses work?

About

Abstract

Management literature today abounds with stories about the business case for sustainability. Yet, the author suggests, much of business''s efforts in the name of sustainable development at best only temporarily slow society''s continuing drift toward unsustainability. Indeed, he argues, that the term ''sustainable development'' has become an oxymoron. The problem really stems from management''s failure to see unsustainability as a deep-seated systems failure and to appreciate the extent to which radical thinking and action are required to embark upon a sustainable trajectory. Over time, the business community has gotten in the habit of ignoring the source of the problem, and now it risks gradually losing the ability to think deeply about it in order to produce the right kind of solutions. Drawing on systems dynamics, philosophy, psychology and social theory, this article seeks to answer a critical question: Can anything be done to radically transform the way that businesses work?

Related