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Abstract

OhmyNews, a South Korean real time news website, operates on the new concept of ''citizen journalism'' (any ordinary citizen can contribute news). Since its inception in February 2000, the number of ''citizen reporters'' has grown from 700 to 36,000 and its readership has grown to more than one million a day. Through its innovative concept it has grown to become the eighth most influential media organisation in South Korea and has started making profits. As part of its growth plans, OhmyNews has ventured globally and decided to make its revolutionary concept successful around the world. This case traces the evolution of OhmyNews. It focuses on the growth strategies followed by OhmyNews and the challenges it faces in its attempts to grow as an influential medium at the international level.
Location:
Other setting(s):
2000-2004

About

Abstract

OhmyNews, a South Korean real time news website, operates on the new concept of ''citizen journalism'' (any ordinary citizen can contribute news). Since its inception in February 2000, the number of ''citizen reporters'' has grown from 700 to 36,000 and its readership has grown to more than one million a day. Through its innovative concept it has grown to become the eighth most influential media organisation in South Korea and has started making profits. As part of its growth plans, OhmyNews has ventured globally and decided to make its revolutionary concept successful around the world. This case traces the evolution of OhmyNews. It focuses on the growth strategies followed by OhmyNews and the challenges it faces in its attempts to grow as an influential medium at the international level.

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Location:
Other setting(s):
2000-2004

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