Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
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https://casecent.re/p/62020
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Abstract
Total is the third largest oil company in Europe and is ranked 25 in the FT (Financial Times) Global 500. The company has become the fourth largest publicly-traded oil and gas integrated company in the world. However, in 2002, the company''s former and existing executives were charged with a corruption scandal (alleged to have taken place in the 1990s). The other problems for Total were reduced demand, a weaker US dollar, and the lower output of the company. Total tried to overcome its problems through its negotiations with other oil companies, an increase of production due to major new discoveries, and by lowering its costs. This case offers scope for discussing the troubles faced by Total while it was growing, and focuses on the growth strategies and challenges it faces to beat its competitors.
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Abstract
Total is the third largest oil company in Europe and is ranked 25 in the FT (Financial Times) Global 500. The company has become the fourth largest publicly-traded oil and gas integrated company in the world. However, in 2002, the company''s former and existing executives were charged with a corruption scandal (alleged to have taken place in the 1990s). The other problems for Total were reduced demand, a weaker US dollar, and the lower output of the company. Total tried to overcome its problems through its negotiations with other oil companies, an increase of production due to major new discoveries, and by lowering its costs. This case offers scope for discussing the troubles faced by Total while it was growing, and focuses on the growth strategies and challenges it faces to beat its competitors.