Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 14 pages
Data source: Published sources
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https://casecent.re/p/62034
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Abstract
In 2003, 7-Eleven was the largest global convenience retailer chain with revenues of $10,784.7 million. 7-Eleven operated, franchised and licensed around 25,000 stores and served around 7 billion customers daily in 17 countries, outside of the US and Canada. The retailer was facing competition from Wal-Mart and other stores like Walgreen and Starbucks. In order to differentiate itself from its competitors 7-Eleven developed various strategies in information technology such as its retail information system (RIS), merchandising (including fresh foods in its merchandise), and distribution (combined distributed system). The case discusses in detail these strategies and further discusses the business model and the network of 7-eleven stores. The case can be used to discuss the following points: (1) the state of the convenience store industry in the US and competition from other formats; (2) how will 7-Eleven maintain its position?; and (3) the network of 7-Eleven stores and the efficacy of its RIS.
About
Abstract
In 2003, 7-Eleven was the largest global convenience retailer chain with revenues of $10,784.7 million. 7-Eleven operated, franchised and licensed around 25,000 stores and served around 7 billion customers daily in 17 countries, outside of the US and Canada. The retailer was facing competition from Wal-Mart and other stores like Walgreen and Starbucks. In order to differentiate itself from its competitors 7-Eleven developed various strategies in information technology such as its retail information system (RIS), merchandising (including fresh foods in its merchandise), and distribution (combined distributed system). The case discusses in detail these strategies and further discusses the business model and the network of 7-eleven stores. The case can be used to discuss the following points: (1) the state of the convenience store industry in the US and competition from other formats; (2) how will 7-Eleven maintain its position?; and (3) the network of 7-Eleven stores and the efficacy of its RIS.