More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. F0503D
Authors: Ann Chen (Harvard Business School); Vijay Vishwanath (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2005
Revision date: 31-Jan-2013
Length: 4 pages
Topics: International business; Emerging markets; Multinational corporations; Developing countries
Share a link: https://casecent.re/p/62055
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Bain consultants Ann Chen and Vijay Vishwanath offer three key strategies multinationals can use to expand from China's premium segment into the broader market.
Location:
China
Sorry, this product has no related items.

About

Abstract

Bain consultants Ann Chen and Vijay Vishwanath offer three key strategies multinationals can use to expand from China's premium segment into the broader market.

Settings

Location:
China

Related

Sorry, this product has no related items.