Product details

Harvard Real Estate Services executives need to design the 2005 Graduate Student Housing Survey for maximum impact in anticipation of Harvard's long-term expansion project in Allston. Students are challenged to help executives in charge to: (1) draw the lessons from their earlier survey experience: what survey data had most - or least - impact and why?; and (2) imagine what survey data - accounting for the power and limits of survey research - could be most useful for the Allston initiative. Provides a complete template for survey research, while at the same time raises critical issues - technical issues as well as more managerial questions related to the proactive management of market research in organizations.