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Case
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Reference no. 9-705-469
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 4 August 2005
Length: 9 pages
Data source: Published sources

Abstract

Apple has reaped the benefits of its innovative music player, the iPod. However, its personal computer and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
Location:
Size:
11,695 employees, USD8.2 billion revenues
Other setting(s):
2004-2005

About

Abstract

Apple has reaped the benefits of its innovative music player, the iPod. However, its personal computer and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?

Settings

Location:
Size:
11,695 employees, USD8.2 billion revenues
Other setting(s):
2004-2005

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