Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 4 August 2005
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https://casecent.re/p/62154
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Abstract
Apple has reaped the benefits of its innovative music player, the iPod. However, its personal computer and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
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Abstract
Apple has reaped the benefits of its innovative music player, the iPod. However, its personal computer and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?