Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-09-30
Length: 15 pages
Data source: Field research
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Abstract
The technical director of Shimla Dairy Products, a government-licensed food manufacturer, has spent time working in the cheese industry in Australia. He has returned to India and has new skills and ideas that he would like to share with the company. Cheese is a fairly new product in India and he must decide how best to take advantage of the growth potential in the Indian cheese market. He must consider issues of marketing, branding, production processes, operations, and customer focus.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-04-25
Length: 8 pages
Data source: Field research
About
Abstract
The technical director of Shimla Dairy Products, a government-licensed food manufacturer, has spent time working in the cheese industry in Australia. He has returned to India and has new skills and ideas that he would like to share with the company. Cheese is a fairly new product in India and he must decide how best to take advantage of the growth potential in the Indian cheese market. He must consider issues of marketing, branding, production processes, operations, and customer focus.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-04-25
Length: 8 pages
Data source: Field research