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Management article
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Reference no. CMR298
Published by: University of California, Berkeley
Published in: "California Management Review", 2004

Abstract

Companies are increasingly seeing corporate social responsibility as a key to long term success and are collaborating with non-profit organizations in various ways to establish themselves as good corporate citizens. Delves into a promising form of company / non-profit collaboration called social alliances - long term, collaborative efforts between companies and non-profits that are designed to achieve strategic objectives for both organizations. The characteristics, factors, and circumstances that enable or impede social alliances are examined through an investigation of 11 social alliances involving 26 organizations. Though social alliances may be fraught with problems, they can be designed, structured, nurtured, and maintained in a manner that enables both to contribute to solving pressing social problems and to fulfilling important strategic objectives for companies and non-profits.

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Abstract

Companies are increasingly seeing corporate social responsibility as a key to long term success and are collaborating with non-profit organizations in various ways to establish themselves as good corporate citizens. Delves into a promising form of company / non-profit collaboration called social alliances - long term, collaborative efforts between companies and non-profits that are designed to achieve strategic objectives for both organizations. The characteristics, factors, and circumstances that enable or impede social alliances are examined through an investigation of 11 social alliances involving 26 organizations. Though social alliances may be fraught with problems, they can be designed, structured, nurtured, and maintained in a manner that enables both to contribute to solving pressing social problems and to fulfilling important strategic objectives for companies and non-profits.

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