More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. F0503J
Authors: Gail J McGovern (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2005
Revision date: 31-Jan-2013
Length: 4 pages
Topics: Operations management; Outsourcing; Marketing management
Share a link: https://casecent.re/p/62197
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Marketing is becoming more analytic and less creative. That's why, HBS Professors Gail McGovern and John Quelch assert, more companies are finding it makes sense to outsource many marketing functions.
Sorry, this product has no related items.

About

Abstract

Marketing is becoming more analytic and less creative. That's why, HBS Professors Gail McGovern and John Quelch assert, more companies are finding it makes sense to outsource many marketing functions.

Related

Sorry, this product has no related items.