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Case
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Reference no. IMD-3-1442
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 27.09.2004
Length: 8 pages
Data source: Field research

Abstract

This is the first of a two-case series (IMD-3-1442 and IMD-3-1443). Richard Blundell, Vice President of SGS''s global environment business, had been given the task of globally commercialising one of SGS''s Spanish businesses. It was an ambitious project, where both the competencies and the customers of this new business would be a step away from the original core capabilities found in Spain. There was a strong imperative for success, as the project was the first to emerge from an organisational initiative launched by the new CEO. The case examines the steps Blundell took to ensure effective execution of the project.
Location:
Size:
1,200 offices, 30,000 employees, CHF2.5 billion turnover
Other setting(s):
2003

About

Abstract

This is the first of a two-case series (IMD-3-1442 and IMD-3-1443). Richard Blundell, Vice President of SGS''s global environment business, had been given the task of globally commercialising one of SGS''s Spanish businesses. It was an ambitious project, where both the competencies and the customers of this new business would be a step away from the original core capabilities found in Spain. There was a strong imperative for success, as the project was the first to emerge from an organisational initiative launched by the new CEO. The case examines the steps Blundell took to ensure effective execution of the project.

Settings

Location:
Size:
1,200 offices, 30,000 employees, CHF2.5 billion turnover
Other setting(s):
2003

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