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Teaching note
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Reference no. IMD-5-0626-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 10.02.2005
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/62225
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. IMD-5-0394
Subject category: Marketing
Authors: Christopher H Lovelock (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1992
Version: 27.12.2002
Length: 23 pages
Data source: Field research
Topics: New products; Competitive strategy; Advertising
View full details
Case
-
Reference no. IMD-5-0626
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1990
Version: 03.05.2004
Revision date: 12-Jul-2016
Length: 25 pages
Data source: Field research
Topics: Marketing; Industry analysis
View full details
Case
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Reference no. IMD-5-0627
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 18.03.2009
Length: 12 pages
Data source: Field research
Topics: Beer; Japan; Marketing; Industry analysis
View full details
Compact case
Case
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Reference no. IMD-5-0628
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 03.05.2004
Length: 2 pages
Data source: Published sources
Topics: Marketing; Emergence of new market segment
View full details
Compact case
Case
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Reference no. IMD-5-0629
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 03.05.2004
Length: 2 pages
Data source: Published sources
Topics: Marketing; Emergence of new market segment; Maturing of new market segments; Threat of regulatory change
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. IMD-5-0394
Subject category: Marketing
Authors: Christopher H Lovelock (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1992
Version: 27.12.2002
Length: 23 pages
Data source: Field research
Topics: New products; Competitive strategy; Advertising
View full details
Case
-
Reference no. IMD-5-0626
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1990
Version: 03.05.2004
Revision date: 12-Jul-2016
Length: 25 pages
Data source: Field research
Topics: Marketing; Industry analysis
View full details
Case
-
Reference no. IMD-5-0627
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Joyce Miller (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 18.03.2009
Length: 12 pages
Data source: Field research
Topics: Beer; Japan; Marketing; Industry analysis
View full details
Compact case
Case
-
Reference no. IMD-5-0628
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 03.05.2004
Length: 2 pages
Data source: Published sources
Topics: Marketing; Emergence of new market segment
View full details
Compact case
Case
-
Reference no. IMD-5-0629
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 03.05.2004
Length: 2 pages
Data source: Published sources
Topics: Marketing; Emergence of new market segment; Maturing of new market segments; Threat of regulatory change
View full details