Published by:
Harvard Business Publishing
Length: 32 pages
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Abstract
The List is HBR's annual attempt to capture ideas in the state of becoming - when they're teetering between what one person suspects and what everyone accepts. Roderick M Kramer says it isn't bad when leaders flip-flop. Julia Kirby describes new efforts to redefine the problem of organizational performance. Joseph L Bower praises the ?Velcro organization?, where managerial responsibilities can be rearranged. Jeffrey F Rayport argues that companies must refocus innovation on the ?demand side?. Eric Bonabeau describes a future in which computer-generated sound can be used to transmit vast amounts of data. Roger L Martin says highly reliable corporate systems such as CRM tend to have little validity. Kirthi Kalyanam and Monte Zweben report that marketers are learning to contact customers at just the right moment. Robert C Merton explains how equity swaps could help developing countries avoid some of the risk of boom and bust. Thomas A Stewart says companies need champions of the status quo. Mohanbir Sawhney suggests marketing strategies for the blogosphere. Denise Caruso shows how to deal with risks that lack owners. Thomas H Davenport says personal information management - how well we use our PDAs and PCs - is the next productivity frontier. Leigh Buchanan explores workplace taboos. Henry W Chesbrough argues that the time is ripe for services science to become an academic field. Kenneth Lieberthal says China may change everyone's approach to intellectual property. Jochen Wirtz and Loizos Heracleous describe customer service apps for biometrics. Mary Catherine Bateson envisions a midlife sabbatical for workers. Jeffrey Rosen explains why one privacy policy won't fit everyone. Tihamer von Ghyczy and Janis Antonovics say firms should embrace parasites. And Jeffrey Pfeffer warns business-book buyers to beware. Additionally, HBR offers a list of intriguing business titles due out in 2005.
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Abstract
The List is HBR's annual attempt to capture ideas in the state of becoming - when they're teetering between what one person suspects and what everyone accepts. Roderick M Kramer says it isn't bad when leaders flip-flop. Julia Kirby describes new efforts to redefine the problem of organizational performance. Joseph L Bower praises the ?Velcro organization?, where managerial responsibilities can be rearranged. Jeffrey F Rayport argues that companies must refocus innovation on the ?demand side?. Eric Bonabeau describes a future in which computer-generated sound can be used to transmit vast amounts of data. Roger L Martin says highly reliable corporate systems such as CRM tend to have little validity. Kirthi Kalyanam and Monte Zweben report that marketers are learning to contact customers at just the right moment. Robert C Merton explains how equity swaps could help developing countries avoid some of the risk of boom and bust. Thomas A Stewart says companies need champions of the status quo. Mohanbir Sawhney suggests marketing strategies for the blogosphere. Denise Caruso shows how to deal with risks that lack owners. Thomas H Davenport says personal information management - how well we use our PDAs and PCs - is the next productivity frontier. Leigh Buchanan explores workplace taboos. Henry W Chesbrough argues that the time is ripe for services science to become an academic field. Kenneth Lieberthal says China may change everyone's approach to intellectual property. Jochen Wirtz and Loizos Heracleous describe customer service apps for biometrics. Mary Catherine Bateson envisions a midlife sabbatical for workers. Jeffrey Rosen explains why one privacy policy won't fit everyone. Tihamer von Ghyczy and Janis Antonovics say firms should embrace parasites. And Jeffrey Pfeffer warns business-book buyers to beware. Additionally, HBR offers a list of intriguing business titles due out in 2005.
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