Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Share a link:
https://casecent.re/p/62275
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Abstract
In the first quarter of 2004, the sales of iPod, Apple Computer Inc''s most popular digital music player, exceeded that of its unique Macintosh desktops. The increase in total revenues of Apple and the steady sales of iMac, introduced in the late 1990s during the company''s restructuring, was attributed to iPod, which had been an important spoke in Apple''s strategy to create a digital hub. In the fourth quarter of 2004, Apple released its third generation iMac - the iMAC G5, that resembled the iPod in aesthetics and endorsed it with a tagline ''From the makers of iPod''. The case study offers the scope to discuss the pros and cons of Apple''s strategy to leverage iMAC G5 on the halo effect of the iPod.
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Abstract
In the first quarter of 2004, the sales of iPod, Apple Computer Inc''s most popular digital music player, exceeded that of its unique Macintosh desktops. The increase in total revenues of Apple and the steady sales of iMac, introduced in the late 1990s during the company''s restructuring, was attributed to iPod, which had been an important spoke in Apple''s strategy to create a digital hub. In the fourth quarter of 2004, Apple released its third generation iMac - the iMAC G5, that resembled the iPod in aesthetics and endorsed it with a tagline ''From the makers of iPod''. The case study offers the scope to discuss the pros and cons of Apple''s strategy to leverage iMAC G5 on the halo effect of the iPod.