Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
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Abstract
In mid-2004, the launch of the first non-governmental, manned ''rocket-powered sub-orbital vehicle'' called SpaceShipOne ushered in the new era of space travel. Richard Branson''s Virgin Group, a British business conglomerate entered into a licensing deal with Mojave Aerospace Ventures, which owned the technology of the spacecraft. With this technological assistance, Branson''s ''Virgin Galactic'' company aims to become the world''s first commercial space tourism operator. Branson plans the commercial launch of his sub-orbital space vehicles by 2007. The company has further plans for orbital space travel, space hotels and eventually carrying travelers to the moon. However, skepticism abounds about Virgin Galactic''s plans of affordable space travel in terms of safety and cost.
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Abstract
In mid-2004, the launch of the first non-governmental, manned ''rocket-powered sub-orbital vehicle'' called SpaceShipOne ushered in the new era of space travel. Richard Branson''s Virgin Group, a British business conglomerate entered into a licensing deal with Mojave Aerospace Ventures, which owned the technology of the spacecraft. With this technological assistance, Branson''s ''Virgin Galactic'' company aims to become the world''s first commercial space tourism operator. Branson plans the commercial launch of his sub-orbital space vehicles by 2007. The company has further plans for orbital space travel, space hotels and eventually carrying travelers to the moon. However, skepticism abounds about Virgin Galactic''s plans of affordable space travel in terms of safety and cost.