Product details

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Abstract

Present in China since the mid-1980s, Intel has gained a strong foothold in the country''s chip market with considerable investments in manufacturing facilities and research centres. However, of late, China has become a major competitor for Intel with many of its domestic companies venturing into chip manufacturing led by the Shanghai-based Semiconductor Manufacturing International Corporation (SMIC). With a vast intellectual talent pool, Chinese chips are expected to be on par with those of Intel in the future. The case study offers scope to discuss the growth strategies of Intel in China under the competitive challenges of the growing Chinese chip market. A structured assignment ''305-037-4'' is available to accompany this case.

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Abstract

Present in China since the mid-1980s, Intel has gained a strong foothold in the country''s chip market with considerable investments in manufacturing facilities and research centres. However, of late, China has become a major competitor for Intel with many of its domestic companies venturing into chip manufacturing led by the Shanghai-based Semiconductor Manufacturing International Corporation (SMIC). With a vast intellectual talent pool, Chinese chips are expected to be on par with those of Intel in the future. The case study offers scope to discuss the growth strategies of Intel in China under the competitive challenges of the growing Chinese chip market. A structured assignment ''305-037-4'' is available to accompany this case.

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