Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 5 pages
Data source: Published sources
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https://casecent.re/p/62295
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Abstract
This is the second of a two-case series (300-124-1 and 300-125-1). Case (A), set in late 1999, describes the financial market''s anxiety about the Internet eroding Reuters business. It describes the firm''s history and competitive landscape. Case (B), set in eary 2000, describes Reuters'' Internet strategy which includes a decision to expand from B2B to B2C. Case (A) is meant to facilitate a discussion on how an ''old economy'' firm might transition to the ''new economy''. Case (B) is meant to facilitate a discussion on the assessment of strategies for Internet business. A Franch translation is available ''F300-125-1.
Location:
Industry:
Size:
USD5 billion revenues, 16,000 employees
Other setting(s):
1999-2000
About
Abstract
This is the second of a two-case series (300-124-1 and 300-125-1). Case (A), set in late 1999, describes the financial market''s anxiety about the Internet eroding Reuters business. It describes the firm''s history and competitive landscape. Case (B), set in eary 2000, describes Reuters'' Internet strategy which includes a decision to expand from B2B to B2C. Case (A) is meant to facilitate a discussion on how an ''old economy'' firm might transition to the ''new economy''. Case (B) is meant to facilitate a discussion on the assessment of strategies for Internet business. A Franch translation is available ''F300-125-1.
Settings
Location:
Industry:
Size:
USD5 billion revenues, 16,000 employees
Other setting(s):
1999-2000