Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Share a link:
https://casecent.re/p/62311
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
By 2004, the worldwide advertising industry was in a consolidation phase as it was felt that only the integrated global agencies would remain profitable, following the economic downturn in the new millennium. For Havas, the largest advertising agency in France, trouble ensued in 2004 when it lost a bid to acquire Grey Global Inc (the seventh largest in the world) as its last effort to stay independent. The case while highlighting the weak financial health of Havas, offers the scope to discuss the strategies adopted by the company to maintain its position in the global advertising industry.
About
Abstract
By 2004, the worldwide advertising industry was in a consolidation phase as it was felt that only the integrated global agencies would remain profitable, following the economic downturn in the new millennium. For Havas, the largest advertising agency in France, trouble ensued in 2004 when it lost a bid to acquire Grey Global Inc (the seventh largest in the world) as its last effort to stay independent. The case while highlighting the weak financial health of Havas, offers the scope to discuss the strategies adopted by the company to maintain its position in the global advertising industry.