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Abstract

Hershey Foods Corporation, the largest North American snack food maker, dates back to the 19th century. Since then, the company has concentrated on producing a wide variety of chocolates to suit the customer''s taste. Hershey''s strategy encompasses the extension of its product line that provides the company a distinct advantage over its competitors like Mars and Nestle. In addition, Hershey''s focus on the acquisitions of well-known brands, discontinuing weak product lines, apart from appropriate marketing of its products, enabled the company to achieve net sales of $4,172.551 million in 2003. This case study focuses on the strategies adopted by Hershey for its growth in the competitive US snack food industry. A structured assignment ''305-027-4'' is available to accompany this case.
Location:
Other setting(s):
2004

About

Abstract

Hershey Foods Corporation, the largest North American snack food maker, dates back to the 19th century. Since then, the company has concentrated on producing a wide variety of chocolates to suit the customer''s taste. Hershey''s strategy encompasses the extension of its product line that provides the company a distinct advantage over its competitors like Mars and Nestle. In addition, Hershey''s focus on the acquisitions of well-known brands, discontinuing weak product lines, apart from appropriate marketing of its products, enabled the company to achieve net sales of $4,172.551 million in 2003. This case study focuses on the strategies adopted by Hershey for its growth in the competitive US snack food industry. A structured assignment ''305-027-4'' is available to accompany this case.

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Location:
Other setting(s):
2004

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