Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
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https://casecent.re/p/62315
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Abstract
Hershey Foods Corporation, the largest North American snack food maker, dates back to the 19th century. Since then, the company has concentrated on producing a wide variety of chocolates to suit the customer''s taste. Hershey''s strategy encompasses the extension of its product line that provides the company a distinct advantage over its competitors like Mars and Nestle. In addition, Hershey''s focus on the acquisitions of well-known brands, discontinuing weak product lines, apart from appropriate marketing of its products, enabled the company to achieve net sales of $4,172.551 million in 2003. This case study focuses on the strategies adopted by Hershey for its growth in the competitive US snack food industry. A structured assignment ''305-027-4'' is available to accompany this case.
About
Abstract
Hershey Foods Corporation, the largest North American snack food maker, dates back to the 19th century. Since then, the company has concentrated on producing a wide variety of chocolates to suit the customer''s taste. Hershey''s strategy encompasses the extension of its product line that provides the company a distinct advantage over its competitors like Mars and Nestle. In addition, Hershey''s focus on the acquisitions of well-known brands, discontinuing weak product lines, apart from appropriate marketing of its products, enabled the company to achieve net sales of $4,172.551 million in 2003. This case study focuses on the strategies adopted by Hershey for its growth in the competitive US snack food industry. A structured assignment ''305-027-4'' is available to accompany this case.