Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 31 pages
Data source: Published sources
Abstract
The case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and a manager of customers' supply chains. It discusses in detail the company's efforts to constantly evolve its business model in response to the changes in the external environment and customer needs and preferences. The case examines Li & Fung's major strategies such as, positioning itself as the supply chain manager, integration of operational strategy with its organisational strategies, customer-centric organisational structure, technology and Internet initiatives, and globalisation efforts, which contributed to the company's emergence as one of the world's leading consumer goods trading companies. Finally, the case explores the challenges facing Li & Fung in 2004 and discusses its future prospects in the light of these challenges. The key focus of the case is on enabling students to gain a comprehensive understanding of globalisation - rationale, levels of globalisation, managing global operations, globalisation strategies and challenges. This case gained the second runner's up award in the First John Molson Case Writing Competition conducted by John Molson School of Business, Concordia University, Canada.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Location:
Industry:
Size:
Large
Other setting(s):
1996-2004
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 13 pages
Data source: Published sources
About
Abstract
The case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and a manager of customers' supply chains. It discusses in detail the company's efforts to constantly evolve its business model in response to the changes in the external environment and customer needs and preferences. The case examines Li & Fung's major strategies such as, positioning itself as the supply chain manager, integration of operational strategy with its organisational strategies, customer-centric organisational structure, technology and Internet initiatives, and globalisation efforts, which contributed to the company's emergence as one of the world's leading consumer goods trading companies. Finally, the case explores the challenges facing Li & Fung in 2004 and discusses its future prospects in the light of these challenges. The key focus of the case is on enabling students to gain a comprehensive understanding of globalisation - rationale, levels of globalisation, managing global operations, globalisation strategies and challenges. This case gained the second runner's up award in the First John Molson Case Writing Competition conducted by John Molson School of Business, Concordia University, Canada.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Location:
Industry:
Size:
Large
Other setting(s):
1996-2004
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 13 pages
Data source: Published sources