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Case
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Reference no. 305-075-1
Subject category: Strategy and General Management
Authors: Madapati Ravi (IBS Knowledge Center)
Published by: IBS Center for Management Research
Published in: 2005
Length: 17 pages
Data source: Published sources
Topics: AMD (Advanced Micro Devices); Intel; Itanium; Opteron; 64-bit computing; Strategy; Strategy in information technology (IT) business
Share a link: https://casecent.re/p/62331
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Abstract

Hector Ruiz, Chief Executive Officer of Advanced Micro Devices (AMD) has strong reason to believe that AMD will give Intel a run for its money in the 64-bit microprocessor market. Itanium I, Intel''s first 64-bit microprocessor has failed. Itanium II has also elicited a lukewarm response from the market. But Opteron, AMD''s 64-bit microprocessor, released in mid-2003 is receiving strong performance reviews. Many companies that shied away from AMD''s products in the past such as Hewlett Packard, Sun, IBM have started using Opteron. AMD has grabbed 7% of the low-end server market, up from almost nothing a few years back. Is AMD finally ready to catch up with Intel? The case covers the leadership of Ruiz, market response and features of Opteron and the battle between AMD and Intel.
Location:
Global
Industry:
Semiconductor
Size:
USD6.7 billion market cap (early 2005)
Other setting(s):
Late 1990s to 2005
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Abstract

Hector Ruiz, Chief Executive Officer of Advanced Micro Devices (AMD) has strong reason to believe that AMD will give Intel a run for its money in the 64-bit microprocessor market. Itanium I, Intel''s first 64-bit microprocessor has failed. Itanium II has also elicited a lukewarm response from the market. But Opteron, AMD''s 64-bit microprocessor, released in mid-2003 is receiving strong performance reviews. Many companies that shied away from AMD''s products in the past such as Hewlett Packard, Sun, IBM have started using Opteron. AMD has grabbed 7% of the low-end server market, up from almost nothing a few years back. Is AMD finally ready to catch up with Intel? The case covers the leadership of Ruiz, market response and features of Opteron and the battle between AMD and Intel.

Settings

Location:
Global
Industry:
Semiconductor
Size:
USD6.7 billion market cap (early 2005)
Other setting(s):
Late 1990s to 2005

Related

Sorry, this product has no related items.