Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
NCsoft; On-line games; Largest independent on-line game company; Sony; Microsoft; Growth strategy; Massive multiplayer on-line role playing game; South Korea; Software game market; Tack Jin Kim; Innovative on-line games; Acquisitions and joint ventures; Electronic Entertainment Expo; Competitive strategies; Broadband penetration
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Abstract
NCsoft, the world''s largest independent on-line game company, was established in 1997. Under the leadership of CEO (Chief Executive Officer) and President, Tack Jin Kim, NCsoft''s premier product ''Lineage'' became an instant hit among on-line gamers around the world. NCsoft continued to publish new games and modify old ones to suit worldwide consumer tastes and preferences. It entered foreign markets through acquisitions and partnerships with well-established domestic companies. But, as NCsoft sought to continue its expansion spree around the world, a face-off with US giant Microsoft and Japan''s Sony seemed likely. This case study seeks to discuss the growth strategies adopted by NCsoft to capitalise on the lucrative on-line games market. It also seeks to highlight the various opportunities and challenges that NCsoft might face in the future.
Location:
Industry:
Size:
USD3.71 billion (2004 revenues)
Other setting(s):
1997-2004
About
Abstract
NCsoft, the world''s largest independent on-line game company, was established in 1997. Under the leadership of CEO (Chief Executive Officer) and President, Tack Jin Kim, NCsoft''s premier product ''Lineage'' became an instant hit among on-line gamers around the world. NCsoft continued to publish new games and modify old ones to suit worldwide consumer tastes and preferences. It entered foreign markets through acquisitions and partnerships with well-established domestic companies. But, as NCsoft sought to continue its expansion spree around the world, a face-off with US giant Microsoft and Japan''s Sony seemed likely. This case study seeks to discuss the growth strategies adopted by NCsoft to capitalise on the lucrative on-line games market. It also seeks to highlight the various opportunities and challenges that NCsoft might face in the future.
Settings
Location:
Industry:
Size:
USD3.71 billion (2004 revenues)
Other setting(s):
1997-2004