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Abstract

This is part of a case series. This short case provides a brief summary of the change plans and steps offered by the new President of France Telecom, Michel Bon, in December 1995. Essentially Bon acknowledged that France Telecom's market share within France will decrease in the face of new competition. But Bon aimed for continued growth both within and outside of France. He specifically emphasised two key change arenas, the mobile telephone sector and corporate information systems. Bon also called for various change actions, including moving managers and processes closer to the client; establishing more autonomous units; applying needed regulation and tariffs where necessary, and creating a more 'client-centred' culture within France Telecom. Bon also drastically simplified the organisational structure - reducing the number of units and hierarchical levels. A key question throughout this short case is whether Bon's actions are really possible or sufficient. There is a French translation available.
Location:
Industry:
Size:
160,000 employees, USD26 billion in sales (1995)
Other setting(s):
December 1995

About

Abstract

This is part of a case series. This short case provides a brief summary of the change plans and steps offered by the new President of France Telecom, Michel Bon, in December 1995. Essentially Bon acknowledged that France Telecom's market share within France will decrease in the face of new competition. But Bon aimed for continued growth both within and outside of France. He specifically emphasised two key change arenas, the mobile telephone sector and corporate information systems. Bon also called for various change actions, including moving managers and processes closer to the client; establishing more autonomous units; applying needed regulation and tariffs where necessary, and creating a more 'client-centred' culture within France Telecom. Bon also drastically simplified the organisational structure - reducing the number of units and hierarchical levels. A key question throughout this short case is whether Bon's actions are really possible or sufficient. There is a French translation available.

Settings

Location:
Industry:
Size:
160,000 employees, USD26 billion in sales (1995)
Other setting(s):
December 1995

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