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Case
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Reference no. 398-140-1
Published by: INSEAD
Published in: 1998
Length: 22 pages
Data source: Field research

Abstract

This case describes the web of alliances that PixTech, a small entrepreneurial start-up in France, has built to accelerate the development and exploitation of a new technology in the area of flat screen displays. Teaching objectives are to assess the feasibility of building and using a network of strategic alliances to create a complete business system and value chain and to accelerate the diffusion of an innovation and the growth of an entrepreneurial venture.
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Abstract

This case describes the web of alliances that PixTech, a small entrepreneurial start-up in France, has built to accelerate the development and exploitation of a new technology in the area of flat screen displays. Teaching objectives are to assess the feasibility of building and using a network of strategic alliances to create a complete business system and value chain and to accelerate the diffusion of an innovation and the growth of an entrepreneurial venture.

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