Southwest Airlines Act II: An Airline in Trouble?

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Case

Reference no. 404-101-1

Subject category: Human Resource Management / Organisational Behaviour

Authors: Sanjib Dutta (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)

Published by: IBS Center for Management Research

Published in: 2004

Length: 14 pages

Data source: Published sources

Topics: Southwest Airlines; Gary Kelly; James Parker; Herb Kelleher; Low-cost airlines; Organizational culture; Colleen Barrett; Customer relations; JetBlue; Succession planning; Cultural transformation; Leadership; Change management; AirTran; Southwest culture

Share a link: https://casecent.re/p/62356

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Abstract

The case discusses the changes that occurred in Southwest's culture in the early-2000s and to what extent these changes were related to leadership. It also talks about the problems faced by Southwest, some of which were cultural and others external. The case concludes with an analysis of the reasons for the changes that occurred at Southwest and whether the new CEO Gary Kelly would be able to change the culture for the better and replace Herb Kelleher at the airline.

Location:

USA

Industry:

Airlines

Size:

Large

Other setting(s):

2001-2004