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Ricoh Company Ltd, (Ricoh) the leading Tokyo-based manufacturer and supplier of office equipment is one of the most admired companies in the world, especially with regard to its corporate social responsibility (CSR) initiatives. The company has embedded its environmental philosophy in its business operations to become more competitive, even in turbulent economic and market conditions. The kind of environmentalism followed by Ricoh is good not only for the ecology but also for the company''s bottom line. The case helps in understanding CSR as a case for ethics and business. It also provides scope for discussing Ricoh''s corporate citizenship through environmental ethics.