Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 April 2005
Length: 16 pages
Data source: Field research
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Abstract
Prudential Insurance Co attempted to diversify into financial services by building an investment banking franchise. Prudential's initial foray into the industry was its acquisition of The Bache Group in 1982. In 2000, the company decided to exit investment banking. The firm adopted various strategic positions and human resource management strategies during the 18 years it struggled to compete successfully against prestigious incumbents. Although Prudential's efforts to establish a top-tier investment bank ultimately failed, other firms did succeed in this endeavor.
Industry:
Other setting(s):
2000
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 January 2008
Length: 15 pages
Data source: Field research
About
Abstract
Prudential Insurance Co attempted to diversify into financial services by building an investment banking franchise. Prudential's initial foray into the industry was its acquisition of The Bache Group in 1982. In 2000, the company decided to exit investment banking. The firm adopted various strategic positions and human resource management strategies during the 18 years it struggled to compete successfully against prestigious incumbents. Although Prudential's efforts to establish a top-tier investment bank ultimately failed, other firms did succeed in this endeavor.
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Industry:
Other setting(s):
2000
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 January 2008
Length: 15 pages
Data source: Field research