Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 3 March 2005
Length: 10 pages
Data source: Published sources
Abstract
After MGM Mirage decides to announce publicly its bid for Mandalay Resort Group, both companies face significant decisions about how to communicate with their various stakeholders during the merger negotiations. The teaching purpose is to serve as a basis for discussing the potential impact of both companies'' communication decisions on the fate of the proposed merger and the challenges both companies face in making communication decisions in an environment where others, such as analysts and the media, are also commenting publicly on the transaction.
Location:
Industry:
Size:
70,000 employees, USD6.5 billion combined revenues
Other setting(s):
2004
About
Abstract
After MGM Mirage decides to announce publicly its bid for Mandalay Resort Group, both companies face significant decisions about how to communicate with their various stakeholders during the merger negotiations. The teaching purpose is to serve as a basis for discussing the potential impact of both companies'' communication decisions on the fate of the proposed merger and the challenges both companies face in making communication decisions in an environment where others, such as analysts and the media, are also commenting publicly on the transaction.
Settings
Location:
Industry:
Size:
70,000 employees, USD6.5 billion combined revenues
Other setting(s):
2004