Product details

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Abstract

After MGM Mirage decides to announce publicly its bid for Mandalay Resort Group, both companies face significant decisions about how to communicate with their various stakeholders during the merger negotiations. The teaching purpose is to serve as a basis for discussing the potential impact of both companies'' communication decisions on the fate of the proposed merger and the challenges both companies face in making communication decisions in an environment where others, such as analysts and the media, are also commenting publicly on the transaction.
Location:
Industry:
Size:
70,000 employees, USD6.5 billion combined revenues
Other setting(s):
2004

About

Abstract

After MGM Mirage decides to announce publicly its bid for Mandalay Resort Group, both companies face significant decisions about how to communicate with their various stakeholders during the merger negotiations. The teaching purpose is to serve as a basis for discussing the potential impact of both companies'' communication decisions on the fate of the proposed merger and the challenges both companies face in making communication decisions in an environment where others, such as analysts and the media, are also commenting publicly on the transaction.

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Location:
Industry:
Size:
70,000 employees, USD6.5 billion combined revenues
Other setting(s):
2004

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