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Case
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Reference no. 9-185-061
Authors: Kenneth Merchant
Published by: Harvard Business Publishing
Published in: 1984
Length: 10 pages
Data source: Field research

Abstract

Describes a dilemma faced by Citibank's country manager for Indonesia. His superiors have asked him to raise his profit goal for 1984. But to produce increased profits he would either have to reduce the amount lent at below-market rates, particularly to prime customers and government entities, or to increase the bank's sovereign risk at the time of a downturn in the Indonesian economy. The goal is to illustrate the role of country managers and some of the difficult tradeoffs they face.
Location:
Industry:
Size:
Large
Other setting(s):
1983

About

Abstract

Describes a dilemma faced by Citibank's country manager for Indonesia. His superiors have asked him to raise his profit goal for 1984. But to produce increased profits he would either have to reduce the amount lent at below-market rates, particularly to prime customers and government entities, or to increase the bank's sovereign risk at the time of a downturn in the Indonesian economy. The goal is to illustrate the role of country managers and some of the difficult tradeoffs they face.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1983

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