Product details

Product details
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Abstract

Presents the insiders'' perspective using an interview format. Ken and Roberta Williams, Sierra''s founders, discuss issues raised in the (A) and (B) cases and present their vision to become the world leader in educational software.; Analysts typically visit a firm to gain a fuller understanding of the business and to evaluate management''s character and business acumen. Presents sufficient information for students to evaluate management.

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Abstract

Presents the insiders'' perspective using an interview format. Ken and Roberta Williams, Sierra''s founders, discuss issues raised in the (A) and (B) cases and present their vision to become the world leader in educational software.; Analysts typically visit a firm to gain a fuller understanding of the business and to evaluate management''s character and business acumen. Presents sufficient information for students to evaluate management.

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