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Case
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Reference no. 9-195-262
Subject category: Knowledge, Information and Communication Systems Management
Authors: Lynda M Applegate (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 20 March 1996
Length: 16 pages
Topics: Information systems; Information technology; Partners; Partnerships; Planning systems; Growth; Strategic planning; Expansion; Logistics
Share a link: https://casecent.re/p/62503
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Abstract

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain analysis and use of proprietary AT&T methodology. While two could be implemented by ToyWorld action alone, two would require external cooperation, and one represented an entirely new (but related) line of business.
Location:
United States
Size:
Gross revenue USD1 billion revenues
Other setting(s):
1995
Teaching note
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Reference no. 5-396-216
Subject category: Knowledge, Information and Communication Systems Management
Authors: Lynda M Applegate (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 15 February 1996
Length: 9 pages
View full details

About

Abstract

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain analysis and use of proprietary AT&T methodology. While two could be implemented by ToyWorld action alone, two would require external cooperation, and one represented an entirely new (but related) line of business.

Settings

Location:
United States
Size:
Gross revenue USD1 billion revenues
Other setting(s):
1995

Related

Teaching note
-
Reference no. 5-396-216
Subject category: Knowledge, Information and Communication Systems Management
Authors: Lynda M Applegate (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 15 February 1996
Length: 9 pages
View full details