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Case
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Reference no. 9-388-014
Authors: Pankaj Ghemawat
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 23 June 1992
Length: 21 pages
Data source: Published sources

Abstract

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.
Location:
Industry:
Size:
Fortune 500
Other setting(s):
1975-1985

About

Abstract

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.

Settings

Location:
Industry:
Size:
Fortune 500
Other setting(s):
1975-1985

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