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Case
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Reference no. 9-388-014
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 23 June 1992
Length: 21 pages
Data source: Published sources
Topics: Industry structure; Competition; Industry analysis
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Abstract

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.
Location:
United States
Industry:
Beverages
Size:
Fortune 500
Other setting(s):
1975-1985
Teaching note
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Reference no. 5-388-018
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 30 April 1999
Length: 15 pages
Data source: Published sources
View full details
Case
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Reference no. 9-305-S09
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 23 June 1992
Length: 22 pages
Data source: Published sources
Topics: Industry structure; Competition; Industry analysis
View full details

About

Abstract

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.

Settings

Location:
United States
Industry:
Beverages
Size:
Fortune 500
Other setting(s):
1975-1985

Related

Teaching note
-
Reference no. 5-388-018
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 30 April 1999
Length: 15 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-305-S09
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 23 June 1992
Length: 22 pages
Data source: Published sources
Topics: Industry structure; Competition; Industry analysis
View full details