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Case
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Reference no. 9-395-027
Subject category: Entrepreneurship
Authors: Norman A Berg (Harvard Business School); James B Weber (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 9 October 1996
Length: 18 pages
Data source: Field research
Topics: Competitive strategy; Cross cultural relations; Entrepreneurship; Production; Sourcing; Start-ups; Supply chain management
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Abstract

MicroFridge, a five-year-old, USD12 million company based in Sharon, Mass, develops and sells a unique combination compact refrigerator and microwave oven. All of the manufacturing is done for them by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the 'home away from home' market.
Location:
Massachusetts
Industry:
Appliances
Size:
50 employees, USD12 million revenues
Other setting(s):
1994
Teaching note
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Reference no. 5-397-025
Subject category: Entrepreneurship
Authors: Norman A Berg (Harvard Business School); Judith Maas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 2 August 1996
Length: 4 pages
View full details

About

Abstract

MicroFridge, a five-year-old, USD12 million company based in Sharon, Mass, develops and sells a unique combination compact refrigerator and microwave oven. All of the manufacturing is done for them by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the 'home away from home' market.

Settings

Location:
Massachusetts
Industry:
Appliances
Size:
50 employees, USD12 million revenues
Other setting(s):
1994

Related

Teaching note
-
Reference no. 5-397-025
Subject category: Entrepreneurship
Authors: Norman A Berg (Harvard Business School); Judith Maas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 2 August 1996
Length: 4 pages
View full details