Skip to main content
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 9-396-156
Luna Pen (A)
Case
-
Reference no. 9-396-156
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler (Harvard Business School); Kathleen L Valley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 28 February 2017
Revision date: 15-May-2017
Length: 10 pages
Data source: Generalised experience
Topics: Negotiation; Trademarks; Decision making; Cross cultural relations; Power and influence; Managerial behavior; Strategy; Gender
Share a link: https://casecent.re/p/62606
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.
Locations:
Taiwan; Germany
Industries:
Law; Retail trade
Thumbnail image for product with reference number 5-801-057
Luna Pen (A), (B), (C), and (D)
Teaching note
-
Reference no. 5-801-057
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley (Harvard Business School); Michael A Wheeler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 18 December 2013
Revision date: 16-Jan-2014
Length: 11 pages
Data source: Generalised experience
View full details
Thumbnail image for product with reference number 9-317-P06
Luna Pen (B)
Supplement
-
Reference no. 9-317-P06
Portuguese language
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler (Harvard Business School); Kathleen L McGinn (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 18 December 2013
Revision date: 10-May-2019
Length: 11 pages
Data source: Published sources
Topics: African trade blocs; Assessing performance; Blue-sky laws; Cross cultural relations; Decision making; Execution; Gender; Global corporate cultures; Influence; Managerial behavior; Negotiation; Power and influence; Strategy; Trademarks; Zero sum negotiations
View full details
Thumbnail image for product with reference number 9-396-157
Luna Pen (B)
Supplement
-
Reference no. 9-396-157
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler (Harvard Business School); Kathleen L Valley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 28 February 2017
Revision date: 19-Oct-2017
Length: 11 pages
Data source: Generalised experience
Topics: African trade blocs; Blue-sky laws; Influence; Negotiation; Global corporate cultures; Trademarks; Zero sum negotiations; Decision making; Cross cultural relations; Power and influence; Managerial behavior; Execution; Strategy; Assessing performance; Gender
View full details
Thumbnail image for product with reference number 9-396-395
Compact case
Luna Pen (D)
Supplement
-
Reference no. 9-396-395
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley (Harvard Business School); Michael A Wheeler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Managerial behavior; Cross cultural relations; Negotiation
View full details
Thumbnail image for product with reference number 9-898-233
Compact case
Luna Pen (C)
Supplement
-
Reference no. 9-898-233
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley (Harvard Business School); Michael A Wheeler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Negotiation; Cross cultural relations; Managerial behavior
View full details

About

Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Settings

Locations:
Taiwan; Germany
Industries:
Law; Retail trade

Related

Thumbnail image for product with reference number 5-801-057
Luna Pen (A), (B), (C), and (D)
Teaching note
-
Reference no. 5-801-057
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley (Harvard Business School); Michael A Wheeler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 18 December 2013
Revision date: 16-Jan-2014
Length: 11 pages
Data source: Generalised experience
View full details
Thumbnail image for product with reference number 9-317-P06
Luna Pen (B)
Supplement
-
Reference no. 9-317-P06
Portuguese language
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler (Harvard Business School); Kathleen L McGinn (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 18 December 2013
Revision date: 10-May-2019
Length: 11 pages
Data source: Published sources
Topics: African trade blocs; Assessing performance; Blue-sky laws; Cross cultural relations; Decision making; Execution; Gender; Global corporate cultures; Influence; Managerial behavior; Negotiation; Power and influence; Strategy; Trademarks; Zero sum negotiations
View full details
Thumbnail image for product with reference number 9-396-157
Luna Pen (B)
Supplement
-
Reference no. 9-396-157
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler (Harvard Business School); Kathleen L Valley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 28 February 2017
Revision date: 19-Oct-2017
Length: 11 pages
Data source: Generalised experience
Topics: African trade blocs; Blue-sky laws; Influence; Negotiation; Global corporate cultures; Trademarks; Zero sum negotiations; Decision making; Cross cultural relations; Power and influence; Managerial behavior; Execution; Strategy; Assessing performance; Gender
View full details
Thumbnail image for product with reference number 9-396-395
Compact case
Luna Pen (D)
Supplement
-
Reference no. 9-396-395
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley (Harvard Business School); Michael A Wheeler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Managerial behavior; Cross cultural relations; Negotiation
View full details
Thumbnail image for product with reference number 9-898-233
Compact case
Luna Pen (C)
Supplement
-
Reference no. 9-898-233
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley (Harvard Business School); Michael A Wheeler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Negotiation; Cross cultural relations; Managerial behavior
View full details