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Case
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Reference no. 9-396-156
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler; Kathleen L Valley
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Revision date: 15-May-2017
Length: 10 pages
Data source: Generalised experience
Topics: Negotiation; Trademarks; Decision making; Cross cultural relations; Power and influence; Managerial behavior; Strategy; Gender
Share a link: https://casecent.re/p/62606
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Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.
Locations:
Taiwan; Germany
Industries:
Law; Retail trade
Teaching note
-
Reference no. 5-801-057
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 18 December 2013
Revision date: 16-Jan-2014
Length: 11 pages
Data source: Generalised experience
View full details
Supplement
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Reference no. 9-317-P06
Portuguese language
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler; Kathleen L McGinn
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 18 December 2013
Revision date: 10-May-2019
Length: 11 pages
Data source: Published sources
Topics: African trade blocs; Assessing performance; Blue-sky laws; Cross cultural relations; Decision making; Execution; Gender; Global corporate cultures; Influence; Managerial behavior; Negotiation; Power and influence; Strategy; Trademarks; Zero sum negotiations
View full details
Supplement
-
Reference no. 9-396-157
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler; Kathleen L Valley
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Revision date: 19-Oct-2017
Length: 11 pages
Data source: Generalised experience
Topics: African trade blocs; Blue-sky laws; Influence; Negotiation; Global corporate cultures; Trademarks; Zero sum negotiations; Decision making; Cross cultural relations; Power and influence; Managerial behavior; Execution; Strategy; Assessing performance; Gender
View full details
Compact case
Supplement
-
Reference no. 9-396-395
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Managerial behavior; Cross cultural relations; Negotiation
View full details
Compact case
Supplement
-
Reference no. 9-898-233
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Negotiation; Cross cultural relations; Managerial behavior
View full details

About

Abstract

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.

Settings

Locations:
Taiwan; Germany
Industries:
Law; Retail trade

Related

Teaching note
-
Reference no. 5-801-057
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 18 December 2013
Revision date: 16-Jan-2014
Length: 11 pages
Data source: Generalised experience
View full details
Supplement
-
Reference no. 9-317-P06
Portuguese language
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler; Kathleen L McGinn
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 18 December 2013
Revision date: 10-May-2019
Length: 11 pages
Data source: Published sources
Topics: African trade blocs; Assessing performance; Blue-sky laws; Cross cultural relations; Decision making; Execution; Gender; Global corporate cultures; Influence; Managerial behavior; Negotiation; Power and influence; Strategy; Trademarks; Zero sum negotiations
View full details
Supplement
-
Reference no. 9-396-157
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael A Wheeler; Kathleen L Valley
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Revision date: 19-Oct-2017
Length: 11 pages
Data source: Generalised experience
Topics: African trade blocs; Blue-sky laws; Influence; Negotiation; Global corporate cultures; Trademarks; Zero sum negotiations; Decision making; Cross cultural relations; Power and influence; Managerial behavior; Execution; Strategy; Assessing performance; Gender
View full details
Compact case
Supplement
-
Reference no. 9-396-395
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Managerial behavior; Cross cultural relations; Negotiation
View full details
Compact case
Supplement
-
Reference no. 9-898-233
Subject category: Case Method and Specialist Management Disciplines
Authors: Kathleen L Valley; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 28 February 2017
Length: 2 pages
Data source: Generalised experience
Topics: Negotiation; Cross cultural relations; Managerial behavior
View full details